No Talking! Just Do it!

By Dr. Sheila Pope

One year ago, I moved into my first office. My friend Michelle and I celebrated. Now, I am working from my home office and shifting my visions and focus. My business address has changed and so have I. I am my brand; I do not have limits, except for those that exist in my mind. My faith in God has expanded and my focus on ways to generate revenue for others and my businesses have become more focused and strategic!

I am amazed at how much change has taken place since I took these photos a year ago! I am grateful for all of the support, lessons learned, and the mindset changes I have had in the two years since I have been a full-time entrepreneur. My clients have taught me so much about conducting business with integrity.

Michelle and I Celebrating

The View

Our Chats!

Thanks to State Representative Shawn Thierry, I realized I am a Community Leader. I never heard someone else address me in that term. I am normally called an educator. I have transitioned into another arena! I have served children, seniors, and community organizations in Sunnyside for four years. As a small business owner, Precinct 12 Chair in Brazoria County, and advocate, I have advocated for students at Worthing, TSU, Capella University, and I have advocated for senior citizens.

I have attended community meetings, political events and conventions (Democrat), graduations, served on Boards of outstanding nonprofits such as Smaart Incubator and Junior Achievers and Sunnyside Silver Hair Senior Group, Inc. I have served as a community partner with the Peoples United Summit and I founded the Boss Ladies Professional Network.

My latest transformation into a television producer of Conversations With Dr. Pope is the result of years of listening, watching, sharing, working with other people, and understanding there is a need to tell the stories of those no one else sees as valuable. I want people to see what I see as I do the work in the community.

From the time I launched into full-time entrepreneurship, I became a full-time community and business leader. It all happened while I was actively doing the work! Here is the shocking part, I never saw my evolution because I was living it not talking about it.

I Am My Brand

by Dr. Sheila Pope

What are You Selling?

I remember having a discussion regarding the best way to sell my products on my website. I had so many services to sell but my website did not have a focus. I could not figure out what was main product. I do so many things. During a conversation with Khufere, a great consultant from LEAP72, he said, “Dr. Pope, you are your product.” Suddenly, fireworks and bombs exploded immediately in my mind. The light came on because within an instant I understood my real role in the building of my company. I could move forward with branding because I understood how to sell my thoughts, my work, and my skills.

The Right Fit

Image: Pexels.com    The Right Fit

Who Am I?

It was easy for me to decide how to best promote my skills once I asked myself a great question. The question: Who are you at your core? My answers were as follows:

  1. I am a business woman.
  2. I am an avid reader, writer and a critical thinker.
  3. I love to laugh at myself.
  4. I find humor in almost any situation.
  5. I make no apologies for loving money and the freedom that it brings.
  6. I love convertible cars and the freedom they make me feel.
  7. I have opinions about everything and I do not mind sharing them with the world.
  8. I love technology and I understand its power.
  9. I am a woman who supports and promotes other women.
  10. I love generating ideas and concepts that result in profits for my businesses.
  11. I am a woman that works best in a pair of Cole Haan shoes or a good pair of sneakers.
  12. I enjoy my classic a Movado watch with diamonds.
  13. I rock Coach and Dooney and Bourke handbags.
  14. I was meant to drive a Mercedes.
  15. I make no apologies for being honest, direct, and thinking outside the box.
  16. I will spend my last dime on furthering my education.
  17. I sign important business deals with my Mont Blanc pen.
  18. I prefer T-shirts over suits because I love comfort.

Branding Me

Once I said all these things outloud and owned them, it was easy to see how I wanted to market myself and my company. I knew where I wanted an office. It had to be a location that I could afford, close to home, and it had to scream “You must pay me!” The location had to speak to my consumer base. I needed a location that I could expand and grow my companies. When I saw the conference room and the view from my office, I knew it was the spot.

A Simple T-Shirt

T-shirts

T-Shirts Image: Pexels.com

Next, I needed to find the right product to push my company’s name everywhere I traveled. I decided the best product for me, my supporters, and my customers to wear consistently anywhere was a T-Shirt. For 10 years I wore suits to work. As my own boss, I decide what I want to wear daily. When I am in the office, running errands as a mom, my T-shirt comes in handy. When I am creating my blogs, working in the community to bring awareness to my company, when I am collaborating with partners, recording my podcast, conducting FB Live segments, and writing my books, I wear my brand. When I wear my T-shirt, people often ask me, “What is the Resource Center?” I take the opening and I start to sell services, to promote services, and to share information about my company. Plus, my T-shirts represents who I am at my core.

My friend and Boss Lady, Susan Gonzales, founder of Chic Blessings worked with my logo and designed my first company T-shirt. The shirts sold super fast. Then, I decided I needed to produce more shirts at a lower cost. Eventually, I went to a T-shirt company and had them print bulk orders of my shirts. I love the finished product. The shirts are simple and comfortable. I can easily transport them anywhere. They do not cost a great deal to ship to consumers. I use them as gifts for fundraisers donations and I sell them in my e-commerce stores @TheResourceCenter. I plan to sell more products online soon. However, I must admit they are one of my best ideas. It is so cool to see my entire family rocking my brand (see slide show)!

 

 

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